Project Location: Wupperthal, South Africa
Purpose: To develop and enhance sustainable tourism to the region to achieve locally defined needs and wishes.
Beneficiaries: 1600 people resident across the Wupperthal region and its 20 different individual villages
Goals sought: In line with the wishes expressed by the local community, our objectives are to generate and expand on revenues earned through tourism to provide for onward local development inclusive of education, to increase employment within the region, to raise awareness and the public profile of Wupperthal whilst preserving the traditions and history of the local communities.
The Wupperthal region lies approximately 300km from Cape Town, 70km away from the nearest town of Clanwilliamand in the midst of the dramatic Cederberg Mountains. Accessed only via a 30km dirt road, the villages and communities resident across the region have grown largely in isolation since their foundation in the early 1800’s.
Todays Wupperthal presents as a vibrant set of communities under the ordinance of the Moravian Church. Largely devoid of outside world influence throughout its existence, historic traditions are still practiced in the region to this day which in combination with the dramatic nature of the surrounding Cederberg Mountain scenery, makes Wupperthal an intriguing tourism destination.
There are many existing attractions for tourism at Wupperthal – from the historic Moravian Church building at the heart of the community dating back to 1834 to rock climbing, donkey kart rides, award winning Riel Dance troops and numerous hiking trails – not to mention simply experiencing the unique local culture and tranquillity of this remote, hidden gem of the Cederberg.
With employment in the region largely limited to the farming and production of the regions world famous rooibos tea, a key focus and integral component for the ongoing project is to raise skill levels in tourism coordination and in turn employment throughout the region to promote structured onward growth and development.
To address and meet the required goals as defined by the resident communities after extensive consultations, Fruitful Futures have suggested implemented the below to build towards the future:
Supply appropriate training and upskilling to local persons to help drive the defined long term development plan
Upskilling of the local people will not only enable employment within the community, but also enable a stronger tourism product
In house development of a professional website to serve as a highly functional promotional tool for marketing of the town and tourism opportunities
A professionally developed website and marketing plan will drive more tourists and in turn revenues to the region, thus supporting financing for local needs
Design and develop regular special events
Further driving financial returns and awareness
Develop ISO protocols to raise standards
Development of operational protocols to raise standards of the experience offered
Promote and develop local cottage industry opportunities
Supports grass roots development and involves a greater percentage of the community